Peptides – What They Are and Why You Should Love Them

In the world of beauty, it can sometimes seem like a lot of jargon and buzzwords get thrown around like they’re the greatest thing in the world, when most of us don’t really know what they mean. Some things, however, are worth learning about and peptides are one of them. …

Tighten up with Pure Beauty

Sagging skin is one of the more annoying signs of ageing, but one which most of us have to deal with at some point. As we age, our bodies’ ability to produce collagen, the thing that sustains the skins structure, and we usually need a little extra help to keep …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …

Carry Your Bag on Your Arm, Not Under Your Eyes!

Getting older can be a wonderful thing; you aren’t running around after small children (unless they’re you’re grandkids and you can usually give them back before bedtime!), you have more time for yourself and most women feel more confident than ever in their fifties and sixties. Time, however, still marches …