It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …

Carry Your Bag on Your Arm, Not Under Your Eyes!

Getting older can be a wonderful thing; you aren’t running around after small children (unless they’re you’re grandkids and you can usually give them back before bedtime!), you have more time for yourself and most women feel more confident than ever in their fifties and sixties. Time, however, still marches …

Firm Up with Pure Beauty!

Whether you’ve got issues with your eyes, mouth, neck or bottom, most women have an area which they’d love to be a little firmer. Today, we’re looking at some of our favourite products from Dermalogica and Decleor which help you to get rid of all the wobbly bits that you …

Wake Up to Smoother Skin

In the words of the legendary Ray Charles, ‘night time is the right time’…for skincare! During the day, we often opt for products which aren’t as effective as it means we don’t have to deal with the shiny effects of richer lotions. However, using products specifically for use at night …