Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Self-Care After Birth

There’s little doubt that for most of us, having a baby takes its toll on us physically and mentally and many of us get months or years down the line and feel like we barely recognise ourselves at all. Between the sleepless nights, lack of time for ourselves and having …

Celebrities Who Love Our Ranges

Celebrities are often the first people to get to try high-end products, and they usually have a team of make-up artists, dermatologists and other experts on hand to recommend the very best skincare on the market. Here at Pure Beauty, we stock products from Elemis, Decleor, Dermalogica and Jan Marini, …

The Best Products for Collagen Synthesis

Most of us have heard of collagen, and although for some it’s still synonymous with the huge lip implants of the early 90’s, collagen is actually a key component of the skin. As we get older, our body isn’t able to produce as much collagen, which is why the skin …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …