Photo by Ron Lach Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …
Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …
Photo by Alexander Grey on Unsplash In the vast landscape of skincare, few ingredients hold as much universal acclaim as vitamin C. Revered for its potent antioxidant properties and ability to brighten, tighten, and protect the skin, vitamin C serums have become a staple in beauty routines worldwide. From dry …
As winter blankets the world in a layer of frost, our skin faces a new set of challenges. The cold, dry air can wreak havoc on even the healthiest skin, and for those with sensitive skin, the season can be particularly harsh. In this blog post, we’ll explore five essential …
Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”? Here, …
