Dark Circles – What Causes Them and How to Get Rid of Them

There’s not much that can make you look more tired than having dark circles around our eyes, but are they really caused by tiredness and, apart from sleep, is there anything we can do to combat them? Read on for the lowdown on dark circles: What causes them? According to …

Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …

Keep an eye on the time

The delicate skin around the eyes is the first place to see the signs of ageing. This is partly because this skin in this area is one tenth as thick as the rest of your face making it is more susceptible to looking inflamed, grey, tired and lined. Doesn’t sound …

Carry Your Bag on Your Arm, Not Under Your Eyes!

Getting older can be a wonderful thing; you aren’t running around after small children (unless they’re you’re grandkids and you can usually give them back before bedtime!), you have more time for yourself and most women feel more confident than ever in their fifties and sixties. Time, however, still marches …