Eye treatments for a youthful and rested appearance

We all know that we have to look after our skin if we want to keep it looking good, but because the eye area is delicate and thin, you sometimes need a little extra help. At Pure Beauty we pride ourselves on offering a range of first-class eye treatments that give …

5 Common Eye Issues and How to Deal with Them

The eyes are one of the most common areas for women to have complaints about their appearance, and the problems they report are numerous. With that in mind, we thought we’d take a look at five of the most common problems to affect the eye area and give you some …

Dark Circles – What Causes Them and How to Get Rid of Them

There’s not much that can make you look more tired than having dark circles around our eyes, but are they really caused by tiredness and, apart from sleep, is there anything we can do to combat them? Read on for the lowdown on dark circles: What causes them? According to …

Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …