Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

Sunscreens for everyday protection

It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …

Create Yourself a Menopause Survival Kit

The menopause can be a relief for many women because it means the end of their menstrual cycle and having to deal with periods each month. However, the depleting hormones can have their downside, like hot flushes, skin irritation and hair loss, so we thought we’d put together a list …

Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Beauty Hacks to Help You Look Younger

While we’re big fans of growing old gracefully and embracing all of the changes that happen to our bodies as we get older, sometimes we all need a little boost. There are lots of little things that we can do to help to maintain a more youthful appearance, so we’ve …