It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Product Focus: Dermalogica Phyto-Nature Firming Serum

We’re so thrilled to announce that we’re stocking the newest and most powerful serum from Dermalogica, their Dermalogica Phyto-Nature Firming Serum. As always, we like to take a closer look at new products so that our customers can understand exactly what they’re buying, so without further ado, here’s everything you …

It’s Not Just the Weather That’s Getting Balmy!

With the weather going from one extreme to another, it’s hard to know if we should be following a hardcore hot weather skincare routine, or reaching for the wet weather gear! All we know is, we’re keeping our skincare as balmy as the current weather with these, our five favourite …

Five Surprising Causes of Wrinkles

When it comes to wrinkles, for many of us, they’re a fact of life. While some people manage to make it to old age with barely a crease on their faces, most of us have to deal with some softening around the eyes and mouth at the very least. We …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …