What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

How amino acids can help your skin

Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

There’s more to avocado than smoothies and toast

Unless you’ve been hibernating, you’ll know there are many health benefits of eating avocados. This Green Goddess of the fruit world is jam-packed with heart-healthy fatty acids, fibre, and vitamins A, D and E, which are all nutrients that your body needs. What you may not know, however, is that …

Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …