This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Beauty Benefits of Yoga

Yoga is an ancient form of exercise that focuses on strength, flexibility and breathing to boost physical and mental wellbeing. The main components of yoga are postures – a series of movements designed to increase strength and flexibility – and breathing. There’s some evidence that regular yoga practice is beneficial …

Product Focus: Dermalogica Phyto-Nature Firming Serum

We’re so thrilled to announce that we’re stocking the newest and most powerful serum from Dermalogica, their Dermalogica Phyto-Nature Firming Serum. As always, we like to take a closer look at new products so that our customers can understand exactly what they’re buying, so without further ado, here’s everything you …