Just what is the difference between Men and Women’s Skincare?

Many a times I have witnessed my boyfriend reaching for my Elemis Marine Cream to liberally slather it all over his face, without even cleansing first! After I warn him to slowly move away from the precious product shelf in my bathroom, he casually asks “why not? Skin’s all the …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …

Anti-Ageing Solutions for Men

It’s a simple fact that every human, no matter their gender, will start to show the signs of ageing at some point. However, there are differences when it comes to men and women – men’s faces have usually dealt with years of the rigours of shaving, and the hormonal differences …