Plump Your Way to Perfection

In most situations, if someone described you as ‘plump’, you’d probably be pretty miffed, but when it comes to skin, plumped-up actually equals pretty perfect! Having skin which is plumped and healthy means that wrinkles and fine lines disappear and signs of ageing are erased, so with that in mind, …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Younger Looking Skin with the Elemis Pro-Collagen Range

For many of us, the word ‘collagen’ brings to mind images of Pamela Anderson’s over-inflated lips in the mid-nineties after she started on her plastic surgery journey. However, collagen is actually a natural element which is produced in the body and is responsible for keeping our skin looking plumped up …