Five Product s to Keep The Frizz Under Control

Photo by Helena Jankovičová Kováčová from Pexels Unless you’re one of those extremely rare creatures whose hair is like a sheet of silk, you’ll probably find spending time in a hot and steamy kitchen this Christmas could have a fairly negative effect on your frizz levels. If you’ve spent the …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

Pure Beauty’s Top Five Vegan Products

Here at Pure Beauty, we pride ourselves on the fact that we stock products which are not only of the highest quality, but are also produced in line with the highest ethical standards. Cruelty free beauty is something about which we’re passionate and we have a whole selection of products …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …