MediK8, Leaders in CSA Philosophy

Many of our brands here at our Salon in Lichfield, as well as our online store, boast a wide range of products, and each have their own philosophies regarding their brand. One of our newest brands that we are proud to offer our clients, is MediK8. MediK8 was born out …

Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Five Things to Consider Before You Exfoliate

Exfoliating your skin may seem like a simple step in your skin routine, but there’s actually a lot more to exfoliating than you think. Depending on your skin type, exfoliating can be a no-no unless you do it right, so we thought we’d take a look at five things that …

Get the most out of your beauty sleep

Beauty sleep isn’t just a saying but a reality because this is when your body, and skin, go into repair mode and the damage from the day is fixed. At Pure Beauty we sell a range of products from iconic brands that leaves your complexion glowing and refreshed when you …