New Year, New Skincare Routine

Photo by cottonbro from Pexels The beginning of a new year is often a time where people want to make a change, start something new or make a pledge to overhaul an old behaviour. New Year’s resolutions are usually started with the best intentions but don’t always make it past …

How to Gua Sha

The use of skincare tools has really grown in popularity, with Gua Sha being one of the most frequently used at home tools. What is Gua Sha? Gua Sha is a traditional Chinese medicine technique that has been around for centuries. ‘Gua’ means ‘scrape’ and ‘Sha’ means ‘sand’. It is …

Autumn/Winter Skincare Suggestions

When you feel as if your skin is dry, dehydrated and sensitive from the turning of the seasons, what is the best thing to do? I would always suggest if you’re in a right pickle, then go and see a trained Beauty Therapist. They can shed some light on why …

UpCircle Brand Focus

Back in 2015, the founders of UpCircle had a thought: if we’re all throwing away a cafetière full of coffee grounds every morning, how much is going to waste from coffee shops all over London? So they decided to do something about it. UpCircle was born through the idea of …

What to do when your lashes need lengthening

Many clients come to Pure Beauty wanting to lengthen their lashes. Whether that is because, perhaps, they are naturally shorter and quite straight, or if it is because of overuse of products and make-up over the years. Or even conditions such as Madarosis, where the lashes fall out and take …