Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

Start Your Post-Christmas Skin Detox

We hear the word ‘detox’ thrown around a lot at this time of year, with companies trying to convince us that we need to detox our bodies after lots of indulgence. The truth is, the body detoxes itself, and as long a your liver and kidneys work okay, you don’t …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …