Get a Little Bit of Lykke in Your Lives

Between last years’ obsession with all things hygge and the UK’s fondness for IKEA, were all getting a lot more Scandi in our lives than we did ten years ago. If you’re not sure what hygge was all about, one definition says that it’s “a quality of cosiness and comfortable …

This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …