Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

Pure Beauty’s Top Five Vegan Products

Here at Pure Beauty, we pride ourselves on the fact that we stock products which are not only of the highest quality, but are also produced in line with the highest ethical standards. Cruelty free beauty is something about which we’re passionate and we have a whole selection of products …

Get a Little Bit of Lykke in Your Lives

Between last years’ obsession with all things hygge and the UK’s fondness for IKEA, were all getting a lot more Scandi in our lives than we did ten years ago. If you’re not sure what hygge was all about, one definition says that it’s “a quality of cosiness and comfortable …

This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …