Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

Introducing Dermalogica’s Newest Products

Every now and again, we add new products to our shelves, products that we feel really excited about sharing with our customers. This week, the products all come from Dermalogica and are from the Age Bright range. The Age Bright range is designed with two very specific purposes in mind …

Love lemons at Pure Beauty

They say when life gives you lemons, make lemonade, but at Pure Beauty we love that citrus zing in our beauty products. We’ve had a look at some of the fabulous lotions and potions on our site that come bursting with lush lemons and we think you will like what …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …