Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Product Focus – Decleor Cica Botanic Oil

What is it? Decleor Cica Botanic Oil is a blend of several different oils, each chosen for its specific properties and potency. What’s in it? Bourrache botanical oil: To correct deficiencies in skin lipids and increase skins elasticity. Musked rose botanical oil and blackcurrant botanical oil: For cell repair. Soy …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …

Enjoy an apple a day at Pure Beauty

An apple a day keeps the doctor away, but did you know that this humble fruit is pretty good for our skin too? Well, it is and that’s why it is found in some of the well loved products we sell her at Pure Beauty. We adore the Dermalogica UltraCalming™ …

What is Triple Cleansing and Why Should You Be Doing It?

Having a good beauty routine isn’t just about the products you use, but also about how and when you use these products. Learning to optimise your skincare routine means working out what products are best for your skin and how to use them for maximum benefit, which is where triple …