Hero Ingredients to Look for in your Products

When you have a specific concern, you will look for help in the form of your Beauty Therapist, Aesthetician, or a line of home-care products. Sometimes it can be hard knowing what to look for when reading the extensive list of ingredients on the back of a product bottle. So, …

Don’t let dry skin get you down

For many people, dry skin can be a big issue. The weather, cleaning products, air fresheners, and washing powder can all strip our skin of essential water and oils, leading to dryness and irritation as well as redness and embarrassment. At Pure Beauty we sell a range of problems that …

Go Veganuary On Your Beauty Rotuine

Unless you’ve been living under a rock for the last 6 years, you probably have heard of the phenomenon that is Veganuary. The movement started back in 2014, when the people who came up with the concept invited others to join them in giving up meat for the first month …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Are You Making These Five Mistake When Washing Your Face?

Washing your face seems like the simplest job in the world and something that anyone can do with a degree of success. However, there are actually a few things that you should try to avoid while washing your face, and they’re all a lot more common that you might think. …