Five of the Most Common Skincare Issues for Men

Photo by Supply on Unsplash In today’s world, skincare isn’t just for women. Men are increasingly realising the importance of proper skincare routines to maintain healthy and youthful-looking skin. However, navigating the world of skincare can be daunting, especially when faced with common issues unique to men’s skin. In this …

Treat Yourself to a Big Night IN!

Thanks to the festive season, for many of us December is a month of nights out, parties, work events, school events and a whole load of other commitments which mean we feel like we’re never at home. That’s why, here at Pure Beauty, we’d like to declare January the month …

Decoding Skincare Ingredients: What to Look for in a Serum

Selecting the right products for your skin can be a daunting task, especially when faced with a myriad of ingredients. Among the essential components, serums have gained immense popularity for their targeted effects and potent formulations. However, not all serums are created equal. To navigate skincare successfully, it’s crucial to …

Dry Skin Across The Age Groups

Dry skin is a common skincare concern that affects individuals of all ages. However, the reasons behind dry skin can vary significantly across different age groups. Today, we’re going to delve into the distinct factors that contribute to dry skin in teenagers, women in their 20s, 30s, 40s, and those …

Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …