How to Embrace Your Greys and Live Your Best Life!

Grey hair has been gaining popularity for a couple of years now, but the look seems to be most popular amongst younger women, choosing to dye their locks, rather than older women who are embracing their natural colour. However, with the likes of Jane Fonda and Sharon Osbourne proudly embracing …

Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Sunscreens for everyday protection

It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …

Face masks that will give you healthy, glowing skin

You might think you do enough to look after your skin, but adding a face mask into your beauty regime can give you a healthy glow and also a little bit of extra ‘me time’. At Pure Beauty we stock a range of masks that offer something for everyone, whatever …

Plump Your Way to Perfection

In most situations, if someone described you as ‘plump’, you’d probably be pretty miffed, but when it comes to skin, plumped-up actually equals pretty perfect! Having skin which is plumped and healthy means that wrinkles and fine lines disappear and signs of ageing are erased, so with that in mind, …