Five Hacks for Professional-Looking Make-Up

There are many schools of thought when it comes to make up. Some of us fall firmly into the ‘less is more’ category, where a little bit of lippy and not much else will suffice, while others prefer a stronger look with fuller coverage. There’s no right or wrong way …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Five Things to Do As Soon as You Feel a Breakout Happening

Spots, pimples, zits…they’re all different words for the same annoying thing. Whether it’s teenage acne, hormonal spots or menopausal breakouts, spotty skin is a pain, no matter your age or what you call them. With that in mind, we’ve put together a spot-busting crib sheet of things you can do …

Red Carpet Beauty Secrets

When it’s your job to make people look amazing, you pick up lots of tricks along the way, which is why we find make up artists some of the biggest fountains of knowledge when it comes to skincare and beauty. They’re paid to make top celebrities look stunning on the …

Let’s hear it for cleansers at Pure Beauty

Sun cream, sweat and dirt, as well as make-up, are a part of daily life in the summer, but your skin won’t thank you for not cleaning it away at the end of the day. At Pure Beauty Online, we sell products from some of the most well regarded companies …