Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Our Top Five Natural Skincare Ingredients

Photo by Tomás on Unsplash Natural skincare ingredients have gained immense popularity in recent years due to their numerous benefits for the skin. From calming inflammation to reducing the appearance of fine lines and wrinkles, natural ingredients have been used for centuries to enhance the skin’s health and appearance. Unlike …

Pamper Yourself and Beat the Winter Blues

Everyone knows the old saying ‘happiness comes from within’ and that’s never truer than at this time of year when the winter months have started to get us down. It’s much harder to get out of the house with the weather being so unpredictable and staying indoors all the time …

Exfoliate your way to fresh skin

After a long winter of wind, rain, snow, hail and bugs, your skin takes a battering. Dull, grey complexions don’t have to be the norm, by simply adding exfoliating into your daily beauty routine, you can have happy, healthy looking skin way before spring arrives. The Dermalogica Skin Prep Scrub …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …