Peptides – What They Are and Why You Should Love Them

In the world of beauty, it can sometimes seem like a lot of jargon and buzzwords get thrown around like they’re the greatest thing in the world, when most of us don’t really know what they mean. Some things, however, are worth learning about and peptides are one of them. …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …