How to Embrace Your Greys and Live Your Best Life!

Grey hair has been gaining popularity for a couple of years now, but the look seems to be most popular amongst younger women, choosing to dye their locks, rather than older women who are embracing their natural colour. However, with the likes of Jane Fonda and Sharon Osbourne proudly embracing …

Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Treat Your Mum to Perfect Skin this Mother’s Day

With Mother’s Day just around the corner, many of us are starting to think about the lovely things that we want to buy our mums to say thank you for being in our lives. As far as we’re concerned, there is no better way to say thanks to our mums …

Sunscreens for everyday protection

It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …

Dermalogica Renew and Recharge Gift Set

If you’re a regular shopper with pure beauty you’ll know that we love to treat our customers two lots of wonderful parks and free gifts. Latest gift with purchase is the dermalogica renew and recharge kit which contains 5 products worth £40. if you’re feeling particularly benevolent this would also …