Why Sleep Should Be the Most Important Step in Your Beauty Routine

We all know that sleep is important. It’s the time when our body rests and repairs, going into standby mode to let the body focus on healing and processing the previous day. Lack of sleep can contribute to low mood and feelings of irritability, and can even cause insulin resistance, …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Five Things to Consider Before You Exfoliate

Exfoliating your skin may seem like a simple step in your skin routine, but there’s actually a lot more to exfoliating than you think. Depending on your skin type, exfoliating can be a no-no unless you do it right, so we thought we’d take a look at five things that …

Wake Up to Smoother Skin

In the words of the legendary Ray Charles, ‘night time is the right time’…for skincare! During the day, we often opt for products which aren’t as effective as it means we don’t have to deal with the shiny effects of richer lotions. However, using products specifically for use at night …