Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

The Best Products for Collagen Synthesis

Most of us have heard of collagen, and although for some it’s still synonymous with the huge lip implants of the early 90’s, collagen is actually a key component of the skin. As we get older, our body isn’t able to produce as much collagen, which is why the skin …

Don’t Neglect Your Neck!

It’s all well and good following a strict regime of facial care, but if you’re not taking care of your neck and chest, the whole thing is pointless. Despite being one of the main areas to show signs of ageing, the neck is probably one of the more neglected areas, …

Embracing ALL Skin Types with Pure Beauty

When you have a really specific skin type, searching for cosmetics and skin care which suit you can be utterly exhausting at times. However, every so often we happen upon a product which is designed to help ALL skin types, making it the real MVP of skincare! Today, we’re rolling …