This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Get Super Clean Without Dryness

When you suffer with dry skin, it can be really difficult to find a balance between products which make your face feel really clean, removing all traces of dirt and make-up, and products which don’t dry your skin out. Typically, many cleansing products can also be quite drying, so we …

FREE! Dermalogica Ultimate Masque Kit – What’s Inside?

Anyone who knows anything about skincare knows that masques (or masks, depending on which you prefer) are big business at the moment. They’re great to use on their own, or even ‘multi-masking’ which means using a targeted treatment on different parts of your face. At the moment, we’re offering a …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …