Five Beauty Benefits of Yoga

Yoga is an ancient form of exercise that focuses on strength, flexibility and breathing to boost physical and mental wellbeing. The main components of yoga are postures – a series of movements designed to increase strength and flexibility – and breathing. There’s some evidence that regular yoga practice is beneficial …

Product Focus – Elemis Superfood AHA Glow Booster

What is it? Elemis Superfood AHA Glow Booster is a vegan friendly, prebiotic concentrate formulated to reveal healthy, glowing skin. What’s in it? It contains fermented pumpkin and acerola cherry, both of which are rich in brightening AHAs to help smooth away dull skin, while fermented rice water and green …

Red Carpet Beauty Secrets

When it’s your job to make people look amazing, you pick up lots of tricks along the way, which is why we find make up artists some of the biggest fountains of knowledge when it comes to skincare and beauty. They’re paid to make top celebrities look stunning on the …

Transform Your Skin Overnight

Night creams are a really great way to give your skin some extra help; you usually apply them before bed and sleep in them, which means you’re able to use richer creams which don’t soak in immediately or need to work with make-up. Recently, we’ve added a new night cream …

The Best Products for Getting Rid of Make-Up

Keeping your face clean is absolutely vital for maintaining the delicate balance of your skin, but some normal cleansers just aren’t powerful enough to melt away your make-up, especially if you’re using a lot of waterproof or oil-based products. Here at Pure Beauty, we carry several products which are designed …