Product Focus – Decleor Cica Botanic Oil

What is it? Decleor Cica Botanic Oil is a blend of several different oils, each chosen for its specific properties and potency. What’s in it? Bourrache botanical oil: To correct deficiencies in skin lipids and increase skins elasticity. Musked rose botanical oil and blackcurrant botanical oil: For cell repair. Soy …

Illuminate Your Skin at Pure Beauty

You will have noticed that it is light when you wake up at the moment, and light when you go to bed as we head towards the longest day of the year. With more time in the day, many of us try to squeeze even more into our lives, so …

Five Beauty Products You Should Avoid and What to Replace Them With

One of the things we love about beauty products is that many companies strive to invent and innovate, putting money back into researching the best and newest ingredients to use on your skin. With new discoveries comes the realisation that some old methods should be left in the past, and …

Don’t let stress get under your skin

Beauty comes from within and if this is true, it means that the internal stress and battles and we are dealing with, are often visible as problems on our skin. A great skin care routine can help ensure your complexion is happy, but you need your mind and body to …

Soften Yourself The Pure Beauty Way

Soft hair, soft skin – both are things that most of us want and unless you’re really lucky, they don’t often come naturally. There are, fortunately for us, plenty of products which can help us to achieve softness in various area, you just have to know which products to use, …