Pure Beauty’s Ultimate Autumn Survival Kit

Although the temperatures are still relatively mild, the grey skies and rust-coloured leaves are reminding us that Autumn is here. We love this time of year, with Halloween and Bonfire Night to look forward to, as well as cosy evenings in front of the fire and warming stews for dinner. …

This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

It’s Not Just the Weather That’s Getting Balmy!

With the weather going from one extreme to another, it’s hard to know if we should be following a hardcore hot weather skincare routine, or reaching for the wet weather gear! All we know is, we’re keeping our skincare as balmy as the current weather with these, our five favourite …