Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …
Photo by Ron Lach Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …
Photo by Diane Serik on Unsplash From potent botanical extracts to cutting-edge biotechnology, the realm of skincare and cosmetics continually pushes boundaries to deliver remarkable results. With this in mind, we’re delving into the realm of innovative ingredients, exploring how they redefine beauty standards and transform skincare routines. Through meticulous …
Photo by cottonbro studio Here at Pure Beauty, we’re proud of the brands that we offer, choosing companies which not only offer potent skincare but also lead the way in skincare innovation and science-based solutions to the most common skincare issues. Medik8 is a British skincare company founded on a …
Photo by Matthias Cooper In the ever-evolving world of skincare, new and innovative ingredients constantly emerge, promising transformative results. One such ingredient that has gained significant attention is lactic acid. While it might not be as famous as its counterparts like retinol or hyaluronic acid, lactic acid is a potent …
