Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Don’t let stress get under your skin

Beauty comes from within and if this is true, it means that the internal stress and battles and we are dealing with, are often visible as problems on our skin. A great skin care routine can help ensure your complexion is happy, but you need your mind and body to …

What is Triple Cleansing and Why Should You Be Doing It?

Having a good beauty routine isn’t just about the products you use, but also about how and when you use these products. Learning to optimise your skincare routine means working out what products are best for your skin and how to use them for maximum benefit, which is where triple …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

There’s more to avocado than smoothies and toast

Unless you’ve been hibernating, you’ll know there are many health benefits of eating avocados. This Green Goddess of the fruit world is jam-packed with heart-healthy fatty acids, fibre, and vitamins A, D and E, which are all nutrients that your body needs. What you may not know, however, is that …