Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Five Reasons Why Dermalogica Nightly Lip Treatment and Lip Renewal Complex are the ULTIMATE Lip Savers

There are literally millions of people in the world who still use only petroleum jelly on their lips to treat dryness, despite the fact that petroleum-derived products are proved to exacerbate dryness. Here at Pure Beauty, we think we’ve hit on the ultimate combination of our lips, using both Dermalogica …

Get Yourself Some Avocado Power!

For a long time, avocado was viewed as a bit of a throwback to the Eighties, where everyone wanted to impress their dinner party guests with exotic ingredients. However, the mighty avocado is going through a bit of a renaissance with nutrition experts extolling their virtues at every opportunity and …

5 Ways to Avoid Looking Drawn in the Winter

Winter is probably the worst time for you if you have a tendency towards dry skin, paleness, and generally looking a little peaky (even when you aren’t). Many of us get the urge to go into hibernation mode when the weather gets cold, but we’ve got some tips and products …