Give a gift they will love this Valentine’s Day from Pure Beauty

Yes, flowers are pretty and chocolates taste great, but how about buying that special person in your life a Valentine’s gift that will keep giving long after the plastic red roses in your favourite restaurant have been put away for another year? With busy lives becoming the norm, we think …

Get Super Clean Without Dryness

When you suffer with dry skin, it can be really difficult to find a balance between products which make your face feel really clean, removing all traces of dirt and make-up, and products which don’t dry your skin out. Typically, many cleansing products can also be quite drying, so we …

Mistakes to Avoid For Every Skin Type

So often, when you read articles giving advice on skincare, they go for a very “one size fits all” approach which means that the advice is only good for a small portion of people reading it. However, there are several skin-specific mistakes that people make without realising they’re doing anything …

Un-Mask Your Beauty with Elemis

If you’re a regular here at beauty, you might have noticed that we now sell Elemis products, the award-winning skincare brand which offers powerful products with natural ingredients. Some of the best-selling products from Elemis are their masks which come in a range of varieties, each with a different targeted …