Five Common Mistakes You’re Making With Your Vitamin C Skincare

Photo by Masood Aslami Vitamin C has earned its place as a powerhouse ingredient in skincare, revered for its ability to brighten, protect, and rejuvenate the skin. However, despite its popularity, many people unknowingly make mistakes when incorporating vitamin C into their skincare routines. From improper storage to incorrect application …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

The Wonders of Water

We all know that water is an important part of our diet. Drinking plenty of fluids allows the body to function correctly and helps us to avoid dehydration. Dehydrated bodies can suffer from dry skin, tiredness, dark circles around the eyes and a whole other list of symptoms that can …

Chamomile, not just for tea

When you think of chamomile, you tend to automatically think of the herbal tea that helps lower stress levels, regulate sleep and boosts the immune system. However, it is the soothing qualities of this plant that can also have a positive impact on our skin. Due to the anti-inflammatory and …

The Lighter Touch

For many of us, using heavy products on our skin just isn’t an option. Skin which is oily or sensitive won’t respond well to anything but the lightest touch and products which are too rich will feel uncomfortable and may not even fully absorb. Today, we’re taking a look at …