Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …

Busting the Oldest Beauty Myths

When it comes to old wisdom regarding beauty, we’re the first to admit that some of it really does work. There’s no denying that witch hazel is a wondrous product, nor that drinking water helps your complexion, but there are also a lot of other anecdotal ‘tips’ out there which …

How to Deal with Premature Ageing

Ageing is perhaps the one and only fact of life that almost every human on the planet will have to deal with. As we get older, our skin stops producing as much collagen and we start to form wrinkles, lose firmness and generally starts to look less youthful. However, for …

Switch-Up Your Skincare for Springtime

Spring is a time when people feel the need to make changes, slip out of the ‘hibernation’ frame of mind and mirror nature’s cycle of starting anew. It’s a great time for switching up your skincare routine too, so we thought we’d take a look at some of the changes …

Get Yourself Some Avocado Power!

For a long time, avocado was viewed as a bit of a throwback to the Eighties, where everyone wanted to impress their dinner party guests with exotic ingredients. However, the mighty avocado is going through a bit of a renaissance with nutrition experts extolling their virtues at every opportunity and …