Transform Your Complexion with a Targeted Primer

Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

How to Stop Your Foundation from Going Patchy

Party season is well and truly upon us, and everyone we know is out for Christmas drinkies with workmates, friends, family and anyone else who wants to share a bit of festive cheer. For us girls, having flawless make-up is the main aim, and patchy foundation is well and truly …