It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Which Type of Foundation is for You?

With every celebrity and their dog releasing cosmetics ranges, it seems that there is more make up to choose from than ever before. Of course, choice is never a bad thing but it can leave you feeling a little overwhelmed at times, so we thought we’d give you a quick …

Love your sensitive skin

For many it can be problematic, embarrassing and expensive, but with the right products, you can learn to love your sensitive skin. Signs of sensitive skin include tightness, uneven texture, flakiness, dehydration, reactions to the weather, blemishes and so many other irritations. At Pure-Beauty we offer a range of products …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …