It’s Official – Primers are Here to Stay!

It's Official – Primers are Here to Stay!
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When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and enjoy products which survive the trends. One such item is primer – it doesn’t seem like long ago that no-one used a primer, but now we’re pleased to say that it’s a permanent staple. Here are five of our best:

Dermalogica HydraBlur Primer

This primer from Dermalogica is designed for skin which needs a moisture boost before you apply your make-up. It has a lightweight, non-greasy formula powerfully hydrates and transforms skin into an even surface with a dramatic blurring effect. Perfoect for those with dry or very dry skin.

Elemis Pro-Radiance Illuminating Flash Balm

This balm from Elemis makes the perfect primer for skin which is feeling and looking dull and lacklustre. Apply over your regular moisture, but before make up, for an illuminated finish which will make you look like you’re glowing from within. It also contains a powerful vitamin complex that protects against moisture loss.

Dermalogica Lip Renewal Complex

You can have the smoothest, most perfect complexion in the world, but if your lips are chapped and bumpy, it’s going to ruin your whole look. This lip salve from Dermalogica acts as an hydrating, plumping lip primer which will give you a smooth finish underneath your lipstick, completing your perfect look. It also contains palmitoyl oligopeptide, a peptide molecule that conditions skin and stimulates collagen formation to minimise fine lines.

Elemis Superfood Kefir-Tea Mist

This misting spray from Elemis can actually be used for a number of different skincare tasks. As well as being a soothing primer for use underneath your make up, it can also be used as a setting spray once your make-up is done, giving you a hydrating boost which will help your make up to stay locked in place, all day.

Dermalogica SkinPerfect Primer SPF30

Ageing skin is often the skin type most in need of primer, as it can be difficult to get your make up to sit right on your skin. Dermalogica Skin Perfect Primer SPF30 will help even your skin tone and texture allowing for a smoother application and longer lasting coverage of make up to follow. It’s perfect for drier skin types.

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