You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Can You Actually Get Rid of Stretch Marks?

We’ve written in the past about stretch marks and what can cause them, but with bikini season just around the corner, we thought we’d take another look at stretch marks, what they are, what causes them and if it’s really possible to get rid of them altogether. What Are Stretch …

Product Focus: Elemis Targeted Toning Body Moisturiser

Some of our favourite skincare products, here at Pure Beauty, are actually the ones which concentrate on a different part of the body to the face, as they’re often highly innovative and unexpectedly potent. Elemis Targeted Toning Body Moisturiser is exactly such a product, so we thought we’d take the …

Treat Your Body to a Bit of TLC

It’s that time of year when most of us are showing a little bit more skin, be it your legs, shoulders, midriff or more, and this means that you want your body to look at great as possible, starting with your skin. Your skin often needs a little bit more …

Skin Focus – Keratosis Pilaris

Keratosis Pilaris may sound like some sort of tropical disease, but it is in fact a really common skin condition which affects many people all over the world. It’s characterised by areas of rough, raised skin which looks permanently goose-pimpled, usually affecting the upper arms, buttocks and thighs. It’s completely …