Soothe Your Skin With a Gentler Routine

Photo by Larm Rmah on Unsplash Something we see fairly often is clients opting for products and skincare routines which may be too powerful for their actual skin care needs. It’s tempting to always go for the most potent active ingredients or the products which promise to do the most, …

Ingredient Spotlight: Demystifying the Power of Phytic Acid

Photo by Irina Iriser on Unsplash Have you ever glanced at the ingredients list of your favourite skincare product and stumbled upon the term “phytic acid”? You’re not alone! This natural ingredient, found in nuts, seeds, and grains, often sparks curiosity. But is phytic acid a friend or foe to …

Wash Away Waterproof Make-Up With Ease

Photo by Ron Lach  Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …

Product Focus: Dermalogica PowerBright Dark Spot Peel

Photo by Ruben Ramirez on Unsplash If you’re a regular here at Pure Beauty, you’ll know that we get very excited when we add a new product to our site, and the newest product that we want to shout about is Dermalogica PowerBright Dark Spot Peel! One of the most …

Understanding the Science of Cleansers: Ingredients to Look For

Photo by Ron Lach When it comes to skincare, finding the right cleanser is crucial for maintaining a healthy and radiant complexion. But with a multitude of options available in the market, it can be overwhelming to know which cleanser is best suited for your skin type and concerns. To …