You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

The Wonders of Water

We all know that water is an important part of our diet. Drinking plenty of fluids allows the body to function correctly and helps us to avoid dehydration. Dehydrated bodies can suffer from dry skin, tiredness, dark circles around the eyes and a whole other list of symptoms that can …

Enjoy an apple a day at Pure Beauty

An apple a day keeps the doctor away, but did you know that this humble fruit is pretty good for our skin too? Well, it is and that’s why it is found in some of the well loved products we sell her at Pure Beauty. We adore the Dermalogica UltraCalming™ …