You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Mother’s Day at Pure Beauty

11 March is Mother’s Day in the UK and is a time for families to come together to celebrate the mums who make life lovely in so many ways. At Pure Beauty we stock a range of fantastic products from great brands and are certain there is something that will …

Skin Kits from Dermalogica

Trying a new skincare range can be daunting. Maybe you have been using the same brand for years. It works, the price is right and it leaves your skin feeling good. However, sometimes good doesn’t cut it, you want to try something new but we understand it can be tricky to know …