Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Sunscreens for everyday protection

It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

Why Prebiotic Beauty Should Be Part of Your Routine

We’ve all heard of probiotics, either the little drinks that you can buy in the supermarket to help your tummy or the pills you can take to aid your inner wellbeing. But as well as probiotics, using prebiotics can also be beneficial, especially to your skin. Prebiotics are a type …