Bakuchiol – The Alternative to Retinol for Sensitive Skin

For those of us with sensitive skin, feeling like you’re a bit left out when it comes to the most potent ingredients can be frustrating. The majority of products which contain retinoids are just too irritating to sensitive skin, but they often do the things (like encouraging natural collagen and …

Perfect Your Pout for Kissable Lips this Valentine’s Day

Photo by Guido Fuà on Unsplash It’s St. Valentine’s Day, the point on the calendar which is supposed to represent all things romantic, and despite being a dreary Monday, we’re sure it’s going to be Date Night for many. If you’re planning on locking lips with someone at the end …

Five Things You Need to Know About Dermalogica Awaken Peptide Eye Gel

Something we love to do here at Pure Beauty, when we have a new product on the shelves, is take a deep dive into all of the facts and benefits related to that product so that we can consider ourselves experts, as our customers need us to be. This week …

How to Embrace Your Greys and Live Your Best Life!

Grey hair has been gaining popularity for a couple of years now, but the look seems to be most popular amongst younger women, choosing to dye their locks, rather than older women who are embracing their natural colour. However, with the likes of Jane Fonda and Sharon Osbourne proudly embracing …

Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …