How to Embrace Your Greys and Live Your Best Life!

Grey hair has been gaining popularity for a couple of years now, but the look seems to be most popular amongst younger women, choosing to dye their locks, rather than older women who are embracing their natural colour. However, with the likes of Jane Fonda and Sharon Osbourne proudly embracing …

Helping Your Hair to Grow Long and Strong

In our experience, there’s two types of people when it comes to short hairstyles – there’s those who brave the chop and absolutely love it, and then there are those who deal with immediate regrets. If you fall into the latter category, you may be trying to find ways to …

Luxury for Men from Elemis

There’s no denying that the luxury beauty market for women is HUGE, but the market for men’s luxury beauty is also growing at an exponential rate. Men’s grooming is more popular than ever, with a shift in attitudes meaning that men are now proud to look after themselves, rather than …

Products at Pure Beauty that will ease your scars

Scars and blemish are a reality for many of us, but they aren’t something we always like. At Pure Beauty we sell a range of products that will ease marks on your skin, so you feel comfortable and confident once again. If you are self-conscious about acne scarring on your …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …