Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

How to Layer Your Skincare Like a Pro

Although we sell a lot of products which are multifunctional, it’s rare to find a single product which does absolutely everything to look after your skin. Anyone who know anything about skincare agrees that a multi-product approach is key, but are you layering your products in a way that offers …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …

Introducing: The Jan Marini Luminate Range

Here at Pure Beauty, we only stock a handful of brands, because we believe in quality over quantity, and we’d rather stock a few products that we all love than hundreds that we wouldn’t use on our own skin. That’s why we’re so proud to have added Jan Marini to …

Switch-Up Your Skincare for Springtime

Spring is a time when people feel the need to make changes, slip out of the ‘hibernation’ frame of mind and mirror nature’s cycle of starting anew. It’s a great time for switching up your skincare routine too, so we thought we’d take a look at some of the changes …