What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

How amino acids can help your skin

Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …

Helping Your Hair to Grow Long and Strong

In our experience, there’s two types of people when it comes to short hairstyles – there’s those who brave the chop and absolutely love it, and then there are those who deal with immediate regrets. If you fall into the latter category, you may be trying to find ways to …

Make your bath really special with Pure Beauty

When you stay in a luxurious hotel, as well as room service, drinks at the bar and breakfast in bed, we are willing to bet you would also enjoy a long soak in the bath. Once we are back to reality, it’s often a quick shower to simply get clean, …

The Best Products for Collagen Synthesis

Most of us have heard of collagen, and although for some it’s still synonymous with the huge lip implants of the early 90’s, collagen is actually a key component of the skin. As we get older, our body isn’t able to produce as much collagen, which is why the skin …