How to Curl Your Hair Without Heat

If you’re a fan of curly hair but were born with something resembling stair rods growing from your head, you probably spend a lot of time using heated appliances to achieve your preferred look. However, in this heat, using heated wands and other tools to curl your hair can be …

Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …

Swimming Is Great For Your Body, But Not for Your Skin!

It’s that time of year when many of us start to regret the excesses of Christmas and start to think about taking care of ourselves a little better. Gym membership uptake increases by 12% in January and most of the January Joiners have let it fizzle out again within 24 …

Five Beauty Trends We’re Happy to Say Goodbye to in 2019!

2018 has been one of the biggest years in living memory for beauty trends. Some of them were amazing game-changers that altered the way we do things forever, and some of them were nothing more than whacky quirks which no-one should really be doing. Today, we thought we’d take a …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …