Banish The Brassiness from Your Blonde This Spring

Photo by Katie McBroom on Unsplash If the celebs and catwalks are anything to go by (and let’s face it, they usually dictate the newest trends) then icy blonde is going to be THE coveted hair colour this Spring. If you’re lucky enough to have natural baby-blonde locks, you’re already …

5 Reasons to Never Skip Heat Protect Products When Styling Your Hair

Photo by JESSICA TICOZZELLI Styling our hair with heated tools has become part of daily life for many of us – from straightening with flat irons to the new generation of air-stylers, almost everyone we know uses heat to style their hair. However, in the pursuit of the perfect hairstyle, …

Hair Care for Different Ages: Teens, Adults, and Seniors

Photo by  Anastasia  Shuraeva Your hair is more than just a style statement; it’s an integral part of your identity. As you move through different stages of life, your hair’s needs and challenges change. With this in mind,  and to celebrate the fact that Pure Beauty is offering 20% off …

Five Things that Might Be Making Your Flaky Scalp Worse

Photo by Bethany Beck on Unsplash Having a flaky scalp can be uncomfortable on many levels. Aside from feeling embarrassed about the prospect of anyone seeing the flaky skin in your hair and on your clothes, it can also feel physically uncomfortable, leaving your scalp feeling itchy and tight. There …

How to Remedy a Dry Scalp

Photo by Thought Catalog on Unsplash For many people, their scalp is simply the thing under their hair and they have the luxury of not really needing to think about it that often. However, if you suffer from a dry scalp, there’s a good chance that it’s at the forefront …