How the Humble Apple is Supercharging Skincare

Photo by Anthony Ievlev on Unsplash The phrase “an apple a day keeps the doctor away” was first used in 1866, and in the few hundred years since then, we’ve come to appreciate just how good apples are for us. Plenty of skincare brands have also caught on to how …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Get to grips with problem skin at Pure Beauty

We bet that anyone you talk to, however confident they seem and comfortable they appear to be, will have a skin issue or problem that gets them down. Dark circles. Fine lines. Sagging skin. Spots. Pigmentation. Whatever it is, someone other than you will be dealing with it. We are …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Why Prebiotic Beauty Should Be Part of Your Routine

We’ve all heard of probiotics, either the little drinks that you can buy in the supermarket to help your tummy or the pills you can take to aid your inner wellbeing. But as well as probiotics, using prebiotics can also be beneficial, especially to your skin. Prebiotics are a type …