Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Understanding the Science of Cleansers: Ingredients to Look For

Photo by Ron Lach When it comes to skincare, finding the right cleanser is crucial for maintaining a healthy and radiant complexion. But with a multitude of options available in the market, it can be overwhelming to know which cleanser is best suited for your skin type and concerns. To …

Our Top Five Natural Skincare Ingredients

Photo by Tomás on Unsplash Natural skincare ingredients have gained immense popularity in recent years due to their numerous benefits for the skin. From calming inflammation to reducing the appearance of fine lines and wrinkles, natural ingredients have been used for centuries to enhance the skin’s health and appearance. Unlike …

Five Things that Might Be Making Your Flaky Scalp Worse

Photo by Bethany Beck on Unsplash Having a flaky scalp can be uncomfortable on many levels. Aside from feeling embarrassed about the prospect of anyone seeing the flaky skin in your hair and on your clothes, it can also feel physically uncomfortable, leaving your scalp feeling itchy and tight. There …

Give Your Skin a Milky Treat with Pure Beauty

Photo by Monstera You’ve probably seen the word “milk” used in the naming of various beauty products, but do you know what it actually means? While Cleopatra was famous for her bathing in asses milk, none of the products below actually contain any dairy! Most “milks” are so-called because they …