5 Reasons to Never Skip Heat Protect Products When Styling Your Hair

Photo by JESSICA TICOZZELLI Styling our hair with heated tools has become part of daily life for many of us – from straightening with flat irons to the new generation of air-stylers, almost everyone we know uses heat to style their hair. However, in the pursuit of the perfect hairstyle, …

Are You a Retinol Convert? You Soon Will Be!

Photo by Artem Beliaikin on Unsplash Retinol, a derivative of vitamin A, has gained immense popularity in the world of skincare for its remarkable benefits. This powerful ingredient has been proven to deliver transformative results, making it a staple in many skincare routines. One of the primary advantages of using …

Get to grips with problem skin at Pure Beauty

We bet that anyone you talk to, however confident they seem and comfortable they appear to be, will have a skin issue or problem that gets them down. Dark circles. Fine lines. Sagging skin. Spots. Pigmentation. Whatever it is, someone other than you will be dealing with it. We are …

Helping Your Hair to Grow Long and Strong

In our experience, there’s two types of people when it comes to short hairstyles – there’s those who brave the chop and absolutely love it, and then there are those who deal with immediate regrets. If you fall into the latter category, you may be trying to find ways to …

Transform Your Skin Overnight

Night creams are a really great way to give your skin some extra help; you usually apply them before bed and sleep in them, which means you’re able to use richer creams which don’t soak in immediately or need to work with make-up. Recently, we’ve added a new night cream …